Pay Per Click Advertising

Contextual advertising (PPC) is a type of advertising shown only to a particular audience when a specific search query is entered. For example, you search Google for "plastic steel windows in Kyiv," and immediately under the search bar, you see offers from companies engaged in the production and installation of windows. When ordering contextual advertising, your audience will see only relevant offers. It allows rational usage of the advertising budget and receiving more orders.

In this article, we will analyze the main advantages of contextual advertising for business and where you can order this service.

Advantages of launching PPC campaigns

Professional setting up contextual advertising on Google or in another search network has the following number of advantages for business:

• Suitable for all business niches. Product ads can be created for any group of products and services, including complex B2B products.
• Reaching the target audience. Ads will be seen only by those users who are interested in buying certain products. But at the same time, it is important to choose the right semantics — a list of keywords.
• Cost-effective payment system. PPC means a pay-per-click ad. That is if the user clicked on the ad and followed the ad leading to the product page, only in this case you have to pay for the services. And if the user did not click on the ad, the payment is not charged. You don't need to spend all your budget on advertising or on a certain number of ads displayed.
• The ability to change the settings of product ads if necessary. You can edit the ad text and keywords at any time and change the cost-per-click rate. The flexibility of setting up the PPC allows you to rationally spend the advertising budget and get more customers.
• Obtaining statistics of the advertising campaign. Using the tools offered by search advertising networks, you can track the effectiveness of product ads: the budget spent, the number of clicks, and keyword ranking statistics. A specialist who is engaged in setting up contextual advertising will be able to provide you with a full report.

Setting of contextual advertising on Google Adwords or Yandex.Direct allows you to attract only the target audience initially interested in your company's products. The main thing is to set it up correctly in order to attract more potential consumers. Therefore, it is recommended to entrust this process to professionals.

Where can I order contextual advertising services?

You can order the services of setting up and running a contextual advertising campaign at the Retailsera agency. Our PPC specialists can set up product ads not only in popular search engines — like Google or Yandex, but also in Bing, Yahoo, Microsoft Network Partners and Amazon.

When ordering the PPC service, our specialist will first conduct an audit of the business and the advertising account in order to understand the current state of things, and outline the promotion strategy. Then the priority advertising networks for a particular project are determined to get more profit and correctly distribute the advertising budget. Alongside with that, a list of relevant keywords is selected by which the audience searches for the company's products in search engines. Then the product ad itself is created, and statistics on the advertising campaign are tracked.

You can order a consultation on the Retailsera website. Our manager will tell you more about the price of contextual advertising services, the setup process, and other details. You will be able to ask all your questions and get full information.

Advantages of cooperation with Retailsera

Our company offers turnkey services of setting up PPC promotion in Yandex. Direct, ⁣ as well as in other search engines, including Amazon. That is, our clients get the maximum reach of the target audience on various platforms. The company's specialists bring only high-quality and targeted leads, increase brand awareness among customers in the market, as well as conduct remarketing and ensure a significant increase in conversion.

In addition, in cooperation with Retailsera, you get:

1. Guarantees of the result. PPC specialists of our company do not make empty promises — any forecasts are based on the relevant experience of previous campaigns. When signing a contract with a client, the exact cost of the services provided is indicated, which remains unchanged.
2. Campaign monitoring and reporting. After setting up product ads, the specialist's work does not end. We constantly monitor the results, if necessary, and adjust keywords, bid price, or advertising text to achieve the best results. Throughout the campaign, the client receives detailed reports.
3. Constant testing of new tools. To help our clients make more profit, we are constantly exploring new channels and marketing tools for advertising networks. It allows you to eventually bypass competitors and attract more buyers.

So, if you are interested in getting more customers from search engines, ordering PPC promotion will be a rational budget investment. Firstly, only the target audience will see product ads. Secondly, it allows a profitable payment system – for each click, not for impressions or placement. Thirdly, PPC advertising allows you to reach a wider audience and increase the company's profit. And it is better to entrust the setup and management of the campaign to professionals from Retailsera.